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Fundraising & Equity

Credentials vs Traction: What Actually Closes Rounds

Collated by Harry Prabandham

Curated by Rubric Financial

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The Credential Trap

  • Spending half your pitch on where you worked, who you know, and what degrees you have signals one thing: you don't have traction to talk about
  • 20,000 people were senior engineers at Google — the credential alone doesn't differentiate you or prove you can build a successful company
  • Impressive advisory boards and famous investors don't compensate for zero revenue — investors see through credential stacking quickly
  • The strongest pitches lead with what you've built, not where you've been

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