Skip to content
StartupCFO logoStartupCFO.AI
Back to Knowledge Base
CFO & Strategy

Exit Planning & Liquidity Strategy

Written by Harry Prabandham

Curated by Rubric Financial

1 / 4

Types of Exits

  • Acquisition: another company buys yours, the most common exit for venture-backed startups (90%+ of exits are acquisitions, not IPOs)
  • IPO: going public on a stock exchange. Requires significant scale ($100M+ ARR typically), strong governance, and readiness for public market scrutiny
  • Secondary sale: founders or employees sell shares to private buyers before an IPO or acquisition, which provides partial liquidity without a full exit
  • Acquihire: a company acquires yours primarily for the team, not the product. Often structured as earn-out, which can be challenging for founders

About the author

Harry Prabandham

Founder & CEO

Founder and CEO of StartupCFO. MBA from Wharton, MS in Computer Science, and decades of experience building and advising venture-backed startups.

More articles by Harry →

Related tools and reading

Guide

What Belongs in SaaS COGS and How to Compute Gross Margin

A practical guide to defining SaaS cost of revenue and calculating gross margin correctly, including AI inference costs and benchmarks.

Insight

Startup CFO Digest: Week 38, September 2026

This week's themes revolve around the tightening of expectations for startups across funding, growth, and operations. Investors are prioritizing proven unit economics, disciplined GTM strategy, and profitability over valuation theater, while alternative financing models and operational risks like fraud demand more sophisticated capital planning from founders.

Glossary

Liquidation Preference

The amount preferred shareholders get back before common holders in an exit, expressed as a multiple of their investment.

Insight

What Founders Can Learn From the Airtable and Miro Acquisitions

Two of the best-known SaaS companies of the 2021 boom sold to Bending Spoons within five weeks, at 2.7x and 2.3x ARR. The headlines focused on the markdowns. The lessons for founders are in the deal math: which number is really the price, why cash on the balance sheet earns 1x, and who gets paid first.

Glossary

Sales Cycle Length

Average time from first opportunity creation to closed-won, used for forecasting and pipeline planning.

Insight

Beyond Venture Capital: The Startup Funding Models Nobody Told You About

On a $200M exit a fund owning 15% returns $30M, about 2% of what a $500M fund needs. That arithmetic, not your business, is why those conversations feel apologetic. There is now institutional capital built for mid-size outcomes, and taking the wrong kind is what turns a good company into a failed one.

Want this run on your actual numbers?

A fractional CFO can turn what you just read into a board pack, a forecast, and a spending plan built from your own ledger.

Want the full sample as a PDF?

No spam, ever. If the download doesn't start, email us.

Or talk it through: