Exit Planning & Liquidity Strategy
Written by Harry Prabandham
Curated by Rubric Financial
1 / 4
Types of Exits
- Acquisition: another company buys yours, the most common exit for venture-backed startups (90%+ of exits are acquisitions, not IPOs)
- IPO: going public on a stock exchange. Requires significant scale ($100M+ ARR typically), strong governance, and readiness for public market scrutiny
- Secondary sale: founders or employees sell shares to private buyers before an IPO or acquisition, which provides partial liquidity without a full exit
- Acquihire: a company acquires yours primarily for the team, not the product. Often structured as earn-out, which can be challenging for founders
Go deeper on this topic: On Rubric Financial (our sister practice for personal planning): Estate and Gift Tax Valuation Discounts→
Related Resources
What Belongs in SaaS COGS and How to Compute Gross Margin
A practical guide to defining SaaS cost of revenue and calculating gross margin correctly, including AI inference costs and benchmarks.
CFO & StrategyB2B Surcharging: Passing Credit-Card Fees to Customers
How SaaS companies can recover credit-card interchange costs on subscriptions, and the legal and commercial tradeoffs of doing so.
CFO & StrategyBeating Funded Competitors by Getting Smaller, Not Bigger
Why cutting features and narrowing your market wins against overfunded competitors trying to serve everyone, and how focus becomes your unfair advantage.
About the author
Harry PrabandhamFounder & CEO
Founder and CEO of StartupCFO. MBA from Wharton, MS in Computer Science, and decades of experience building and advising venture-backed startups.
More articles by Harry →Related tools and reading
What Belongs in SaaS COGS and How to Compute Gross Margin
A practical guide to defining SaaS cost of revenue and calculating gross margin correctly, including AI inference costs and benchmarks.
InsightStartup CFO Digest: Week 38, September 2026
This week's themes revolve around the tightening of expectations for startups across funding, growth, and operations. Investors are prioritizing proven unit economics, disciplined GTM strategy, and profitability over valuation theater, while alternative financing models and operational risks like fraud demand more sophisticated capital planning from founders.
GlossaryLiquidation Preference
The amount preferred shareholders get back before common holders in an exit, expressed as a multiple of their investment.
InsightWhat Founders Can Learn From the Airtable and Miro Acquisitions
Two of the best-known SaaS companies of the 2021 boom sold to Bending Spoons within five weeks, at 2.7x and 2.3x ARR. The headlines focused on the markdowns. The lessons for founders are in the deal math: which number is really the price, why cash on the balance sheet earns 1x, and who gets paid first.
GlossarySales Cycle Length
Average time from first opportunity creation to closed-won, used for forecasting and pipeline planning.
InsightBeyond Venture Capital: The Startup Funding Models Nobody Told You About
On a $200M exit a fund owning 15% returns $30M, about 2% of what a $500M fund needs. That arithmetic, not your business, is why those conversations feel apologetic. There is now institutional capital built for mid-size outcomes, and taking the wrong kind is what turns a good company into a failed one.
Want this run on your actual numbers?
A fractional CFO can turn what you just read into a board pack, a forecast, and a spending plan built from your own ledger.
Want the full sample as a PDF?
No spam, ever. If the download doesn't start, email us.
Or talk it through: