CFO & Strategy
Financial Projections for Fundraising
Collated by Harry Prabandham
Curated by Rubric Financial
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What Investors Look for in Projections
- Investors don't expect accuracy in year-5 numbers—they evaluate the quality of your thinking, assumptions, and internal consistency
- Show a clear narrative: how you acquire customers, how revenue scales, when you hit key milestones (break-even, cash flow positive)
- Present bottoms-up projections grounded in current metrics (conversion rates, pipeline, sales capacity) rather than top-down TAM math
- Include a clear use-of-funds breakdown showing how this round's capital translates into specific milestones and next-round metrics
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