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Fundraising & Equity

How Much to Raise: Size the Round to the Next Milestone

Written by Harry Prabandham

Curated by Rubric Financial

Last updated

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Raise to a Milestone, Not to a Number

  • The right raise size is the capital needed to hit the next value-creating milestone, plus a buffer.
  • Milestones are the metrics that unlock your next round: a product launch, an ARR level, a unit-economics proof point.
  • Raising to a milestone tells a clean story: here is what this money buys and why the next round follows.
  • Raising a round number with no milestone attached signals you have not done the math.

About the author

Harry Prabandham

Founder & CEO

Founder and CEO of StartupCFO. MBA from Wharton, MS in Computer Science, and decades of experience building and advising venture-backed startups.

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