CFO & Strategy
Incentive Alignment in Startups
Collated by Harry Prabandham
Curated by Rubric Financial
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Founder-to-Founder Alignment
- Equity splits should reflect contribution, risk, and expected future involvement — not default to 50/50 without discussion
- Reverse vesting (4-year with 1-year cliff) ensures founders earn their equity through continued contribution, not just initial agreement
- Define roles, decision-making authority, and exit scenarios in a founder agreement before the first line of code is written
- Misaligned founders are the #1 reason startups fail at the seed stage — have the hard conversations early when the stakes are low
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