Startup Accounting
Why Your Bank Balance Doesn't Match Your P&L
Collated by Aparna Devalla, CPA
Curated by Rubric Financial
1 / 5
Cash Received vs Revenue Recognized
- When a customer pays an annual contract upfront, your bank balance increases by the full amount but revenue is recognized ratably over 12 months under accrual accounting.
- Deferred revenue (the liability on your balance sheet) represents cash collected for services not yet delivered — it is not revenue until earned.
- Conversely, recognized revenue from net-30 invoices appears on your P&L even though the cash has not yet arrived — this creates accounts receivable.
- The gap between cash collected and revenue recognized can be significant for SaaS companies with annual contracts, making the bank balance a misleading indicator of performance.
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