Startup Accounting
How to Evaluate Your Accountant or Bookkeeper
Collated by Aparna Devalla, CPA
Curated by Rubric Financial
1 / 4
Red Flags in Your Current Provider
- Books are consistently more than 30 days behind month-end — this means you are making decisions based on stale data and are not fundraise-ready.
- Financials are prepared on cash-basis only with no accrual adjustments — this is inadequate for any startup planning to raise institutional capital.
- Bank accounts and credit cards are not reconciled monthly — unreconciled accounts accumulate errors that become exponentially harder to fix over time.
- Your accountant is unfamiliar with startup-specific items like deferred revenue, stock-based compensation, convertible notes, or SAFEs.
Related Resources
Startup Accounting
GAAP Basics for Startups
Understand the Generally Accepted Accounting Principles that every startup needs to follow, from revenue recognition to accrual accounting.
Startup AccountingRevenue Recognition for SaaS (ASC 606)
The five-step framework for recognizing SaaS revenue correctly under ASC 606 — with practical examples.
Startup AccountingDeferred Revenue Explained
Why annual SaaS contracts create a liability on your balance sheet — and what investors look for in your deferred revenue.