Operations
Cohort Analysis
Quick definition
Measuring behavior of users grouped by time of acquisition.
Cohort analysis tracks a group of customers acquired in the same period over time — retention, revenue per user, payback. Reveals whether new cohorts are performing better, worse, or flat vs. older cohorts. Foundational for SaaS and subscription businesses.
Related operations terms
13-Week Cash Forecast
A direct-method weekly forecast of cash inflows and outflows.
Board Pack
The monthly or quarterly report delivered to your board of directors.
Data Room
A secure repository of documents investors review in diligence.
Unit Economics
The revenue and cost per unit of output (customer, transaction, seat).
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