Metrics
MRR (Monthly Recurring Revenue)
Quick definition
Monthly equivalent of ARR, useful for month-over-month tracking.
MRR is ARR divided by 12, reflecting the monthly recurring revenue from active subscriptions. Track it as a waterfall: starting MRR + new + expansion − contraction − churn = ending MRR.
Related metrics terms
ARR (Annual Recurring Revenue)
Annualized value of your subscription revenue at a point in time.
Net Revenue Retention (NRR)
Revenue from your existing customer base 12 months later, including expansion and churn.
Gross Revenue Retention (GRR)
NRR without upsell — what you keep before expansion.
CAC (Customer Acquisition Cost)
Fully-loaded cost to acquire one new customer.
See this in action
Insights and tools where MRR (Monthly Recurring Revenue) shows up.
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