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Startup Accounting

How to Read Your Startup's Financial Statements (P&L, Balance Sheet, Cash Flow)

Collated by Aparna Devalla, CPA

Curated by Rubric Financial

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Why You Need to Read These Yourself

  • Investors, board members, lenders, and tax authorities all communicate in the language of financial statements. Founders who can't read their own statements look unprepared in any conversation that matters.
  • The three statements are: Income Statement (P&L) — what you earned and spent over a period. Balance Sheet — what you own and owe at a point in time. Cash Flow Statement — where cash actually moved over the period.
  • They are NOT interchangeable. A startup can be profitable on the P&L while running out of cash (the classic 'profitable startup that dies' scenario). The cash flow statement is the only one that tells you that.
  • Reading these is a skill you can learn in an afternoon. Mastering them takes longer, but founders should hit fluency by Series A at the latest.

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